Hi! I’m Colleen Dowd. I specialize in helping small businesses, entrepreneurs, and artists leverage the power of social media to boost their visibility online and grow targeted, interactive communities.
My background is in public relations and marketing, but at my core I’m a wordsmith. Whether it’s a press kit, copy for a website or an essay, writing is a labor of love for me. Many people remind me on a fairly regular basis that I’m also quite fond of the spoken word, which is probably true. But the point is, I believe those traits led me to gravitate towards creative, collaborative workplaces and careers where the art of strategic communications and building relationships is the name of the game.
For a good number of years I lived in Manhattan’s PR agencies immersed in the deadline-driven, fast-paced culture that typifies that industry. I loved it and am deeply grateful for the experience because I learned so much from so many talented people. I worked on everything from Bordeaux wine to Omega watches to FDA approvals of new drugs developed by global corporations like Eli Lilly and Novartis.
After I married, I started my own business advising those PR agencies and their clients how to reach the largest possible number of people with their messages. The business was very successful but the industry was changing and I was becoming increasingly entranced with social media. So, I completed the requisite coursework to get certified in social media marketing and digital marketing and began helping family members market their online businesses. Over time, I decided to specialize in social media.
If you are confused by the multi-faceted, ever-changing landscape of social media; lack the time, knowledge or expertise required to get the results you seek, you’ve come to the right place. Please send me an email and tell you how I can help you. I’d love to connect!